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Market Extra: How stock-market investors can tap into alternative data without breaking the bank

Some of the highly sought after alternative data that professional investors use to try to get a leg up on the market carries a hefty price tag, but individual investors and others don’t have to break the bank to get real-time insights into economic activity.

“Google Trends is very useful, and often Google Trends will correlate with other data we have,” said Thomas Thornton, global head of product marketing and predictive analytics at Bank of America, in a panel discussion during MarketWatch’s virtual Mastering Your Money…

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